Maserati "Detour" by Droga5 London

David Beckham lets loose in a global Maserati campaign, Droga5 London's debut work for the Italian luxury car brand.

The ad shows Beckham, Maserati’s new global ambassador, taking a spin in its performance SUV, the Levante Trofeo. As he performs stunts beneath a bridge in Miami, Florida, he embodies a sense of freedom and rebellion.

The film was shot in Miami over the course of one day last month. It was created by Ethan Bennett and Liam Crerar, and directed by Harmony Korine – the director of films including Kids and Spring Breakers – through MJZ.

Credits

Client
Chief marketing officer
Head of brand creative
Brand communications
Creative agency
Chief creative officer
Creative directors
Group account director
Head of production
Assistant producer
Chief strategy officer
Strategist
Production company
MJZ
Director
Executive producers
Head of production
Line producer
Commercial production studio
Managing director
Production managers
Editor
Assistant editor
Head of production
Post production
Managing director
VFX
Sound
Audio creative director
Sound design & mix
Producer
Media planning/buying

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