Maserati "The first of its kind" by Soursop

Maserati focuses on the little details to promote its latest supercar, the MC20.

The ad begins as the model’s engine hovers over a desolate plane. From here, a series of shots showcase the MC2’s power and elegance, both on the road and parked in place.

Photographs taken by still life photographer Amos Fricke also show off the car’s aesthetic qualities, including its wheels, seats and interior.

This marks a new creative direction for the brand as it challenges the automotive and luxury spaces. 


Photo credits
Studio photographer
Chief marketing officer
Head of brand creative
Brand creative manager
Executive creative director
Creative director
Post producer
Managing director
Project director
Project manager

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member