Although numbers have yet to be confirmed, as many as 20 people could leave the agency, making way for senior management signings across advertising, DM and digital.
The move comes just four months after the arrival of DraftFCB's new creative director, Logan Wilmont, who joined the agency from Naked. Wilmont is understood to be overseeing the process, which is scheduled for completion by the end of the year.
Nigel Jones, the president of DraftFCB London, said: "This is not a downsizing exercise. We are radically changing the shape of the agency to be able to better offer a multi-channel, no-silo solution. We will be parting company with some people and hiring others with different skills."
Jones was made sole DraftFCB London president last February, when he inherited the duties of the co-president John Minnec, who returned to the US eight months after Interpublic's Draft and FCB agencies merged.