Mastercard extends broadcasting links with the Brit Awards

Mastercard has extended its sponsorship of the Brit Awards on ITV to include a preview show.

Mastercard has extended its sponsorship of the Brit Awards on ITV

to include a preview show.



The half-hour programme, Countdown to the Brits, will be broadcast on 28

February at 10.30pm.



It will include interviews with award nominees, conducted in the London

Eye.



Mastercard is investing in both on-air and off-air promotions, including

a sponsored radio campaign on Capital FM and a series of competitions in

the press.



The broadcast deal was negotiated by Andy Thompson at Carlton on behalf

of ITV, and Rita Broe, regional head of marketing at Mastercard.



The Brit Awards will be held on 3 March at Earl’s Court and will be

broadcast on ITV the following day. This year’s nominees include Travis

for the Mastercard best british album, Macy Gray for best international

newcomer and Fatboy Slim for best british video.



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