Gangotena has been promoted from his previous position as head of global products and solutions at MasterCard Europe. He replaces Lawrence Flanagan, who is to retire after 10 years in the role.
His experience prior to joining MasterCard includes roles as European general manager for Procter & Gamble, president at The Henkel Group Asia/Pacific, and chief executive at Universal Music-PolyGram in France.
Gary Flood, president of global products and solutions for MasterCard, said: "Alfredo's passion for marketing, experience with global brand and knowledge of the payments industry, will serve him well in his new position."
MasterCard marketing in Europe is led by group head of European marketing Rita Broe, while former John Lewis marketing director Gill Barr was recently hired to the role of head of marketing for UK and Ireland.