Matalan 'forever summer' by BBH

Matalan is launching the second ad in its Feel Good Fashion campaign.

The ad ‘Forever Summer’ created by BBH will showcase Matalan’s Summer collection using 360-degree panoramic view of a pool party. The slow motion 30-second ad continuously rotates around the pool showing people having a barbecue, diving in the pool and splashing each other.

As the film continues activity starts happening backwards, such as a dog leaping backwards and a drink spraying back into a can. The film was created by Andy Clough and Richard McGrann. It was directed by Scott Lyon through Outsider Films.

The music was by Cut Copy, arranged by Owen Griffiths at Jungle. Media planning and buying for the campaign was handled by Feather Brooksbank. The film was edited by Art Jones and Bill Smedley at Work.