Matalan push focuses on TV

Discount retailer Matalan is preparing to launch its first TV ad campaign for three years, as the company looks to broaden the appeal of its brand.

Matalan: reviewing ad account
Matalan: reviewing ad account

As part of the strategy, Matalan is holding a review of its creative agency arrangements. Until recently, it had used Libertine on a project basis. However, the ad agency will not be pitching for the account.

The campaign follows a recent review of Matalan's media agency arrangements; the retailer retained the services of Feather Brooksbank.

Matalan spent more than £2m on advertising in the first six months of 2010, according to The Nielsen Company. The brand's last TV ad push, in 2007, featured presenter Melanie Sykes.

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