'shoe shop' by Mother 'accidental duet' by Mother 'accidental duet' by Mother

Mother has created a TV ad for which promotes the dating website's new compatibility service MatchAffinity, by showing a couple accidentally tying their shoes together.

The launch of MatchAffinity, which works by asking people to fill out an extensive questionnaire and then recommends potential partners for them, follows heavy advertising activity for a similar service from rival eHarmony.