MatchON.com gives ad contract for UK and Finland to 24/7

MatchON.com, the sports content provider, has hired 24/7 to handle advertising sales in the UK and Finland.

MatchON.com, the sports content provider, has hired 24/7 to handle

advertising sales in the UK and Finland.



The online sales house, run by managing director Carl white, will offer

banner campaigns, online sponsorships, e-commerce, direct marketing and

WAP advertising on a local and international basis.



Launched in March, MatchON focuses on English premiership football but

plans to expand into areas such as motorsport.



The site delivers facts, figures and animated action to computer

screens, WAP-enabled mobile phones and palm computers. It is hoping to

attract more than 500,000 visitors by the end of the year.



Marten Mickos, CEO of MatchON, said: ’We chose 24/7 because of its

global network and pioneering work in wireless advertising.’



Meanwhile, 24/7 has appointed two UK account managers. Angela Kohli

joins from contract publisher TPD, where she managed The Globe and

Talking Business magazines. She will work on 24/7’s shopping and

lifestyle clients such as Zoom, Top Shop, Burton and Evans.



Najine Collins, a former senior sales executive for Freecards Media and

classified group head at IPC magazines, will work on entertainment

sites, such as Channel 5 and Pearson TV.



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