Mather Communications, Ogilvy Group's new spin-off agency, has appointed Roland Hafenrichter as its first executive creative director.
Hafenrichter is moving to the through-the-line agency, which was launched by Ogilvy Group UK in November last year, from its sister agency 141 London, where he held the same position.
Hafenrichter will work closely with Steve Lepley, the managing director, in building Mather as it brings its integrated offering to the market.
He will also be responsible for all the fledgling agency's creative output across its three existing accounts, Barclays Wealth Management, The Media Trust and Dogs Trust, as well as building the creative department.
"I have accumulated a lot of experience in how to market creative work above, through and below the line, and have always wanted to bring all of this together in one place. A lot of clients want this offering," Hafenrichter said.
"I don't think many agencies actually produce real 360-degree offerings; at Mather we can do this, and we have the opportunity to build a business from the bottom up."
Lepley said: "Roland is one of those rare creative directors who have worked above, below and through the line with equal facility. His track record is exactly in tune with the channel-neutral approach to brand communication that Mather looks to offer."
After studying advertising writing at Watford Art College, Hafenrichter began his career at Cogent Elliott before joining Leo Burnett.
In the early 90s, he moved to Dorland Direct and then to Bates, where he worked on accounts such as Royal Mail, Woolworths and Land Rover.
He joined Ogilvy & Mather in 1998, but only stayed with the agency for two years before leaving to set up his own business. He also spent his time directing a number of commercials.
He joined 141 London in 2004 as its deputy creative director, and was promoted to the role of executive creative director soon after.
Based in Westferry Circus, Canary Wharf, Mather is run by Lepley, a former chief operating officer of Ogilvy Group.