Matt Lucas voices Staples' back to school TV spot

Matt Lucas, the comedian best known for his starring role in 'Little Britain', is promoting Staples' back to school offers in the brand's latest TV campaign.

The 20-second ad, created by MediaCom Beyond Advertising, features a voice over by Matt Lucas who starts by telling the "class" to pay attention before explaining the back to school deals on offer.

Staples’ essential school products are showcased throughout the ad, with two of the office supply store’s cartoon characters popping up behind them giggling.

The campaign, which was planned and bought by MediaCom, will run from 18 to 31 August across channels including E4, ITV2, Sky Kids and the Disney Channel and will also be shown in cinemas.

A radio ad, which also features Matt Lucas, will air across Global Radio’s Heart network and other local radio. There will be promotional activities across digital, online, mobile and a "back to school shop" in all Staples stores.

Flyers featuring the Staples range will also be placed in national newspapers including The Sun and the Daily Mail.

The creative team who worked on all the ads was Mike Gibbons, as the art director, and Paul Reid, as the copywriter. Chris Hopkins directed the spot and The Unit was the post-production house.

The campaign targets parents and children during their summer holidays and promotes Staple’s ‘3 for 2’ mix and match offer and back to school essentials.

Louise Barber, the head of retail marketing at Staples, said: "We have taken a ‘Pick n Mix’ type approach to lots of novelty stationery and smaller stationery items, as well as the ‘three for two’ offer which sits across the majority of our Back to School products.

"By promoting our competitive deals, our aim is to drive footfall, increase volume sales and attract new customers in what has become a very competitive retail space."

The offers the campaign promotes continue to 9 September, with some going beyond to mid-October.

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