Mattel adds agency to roster for new toys launch

- Mattel has appointed Goodby, Silverstein & Partners, San Francisco to handle the £12 million ($20 million) launch of a new range of electronic educational toys.

- Mattel has appointed Goodby, Silverstein & Partners, San Francisco to handle the £12 million ($20 million) launch of a new range of electronic educational toys.

Goodby, Silverstein & Partners will join Mattel's roster of agencies, which includes Ogilvy & Mather, Los Angeles, and Foote, Cone & Belding, San Francisco.

It is not clear if other roster agencies were invited to present for the new assignment.

The new range of toys is due to be unveiled for the first time in early 1999.



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