Mattel challenges rail commuters to nationwide Scrabble game

Commuters from across the country are being invited to test their Scrabble skills by tweeting out the best words they can come up with based on seven randomly selected letters displayed in the nation's train stations.

Mattel challenges rail commuters to nationwide Scrabble game

Each week the best answers tweeted out using the hashtag #ScrabbleChallenge will be displayed on the Transvision digital screens alongside the winner’s Twitter handle.

Company: Mattel

Brand: Scrabble

Client: Wendy Hill, director of customer marketing and brand communications

Agency: Carat

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