Mattessons is again using the cockney rhyming slang for "starving" to promote its Double Dippers. The spot, by Saatchi & Saatchi, features women carrying out mundane activities dressed as Hank Marvin, complete with wigs, glasses and red Fender guitars, in a similar style to a previous ad for Fridge Raiders. Towards the end of the spot, a woman approaches a colleague and says: "I’m so Hank Marvin." After eating Double Dippers, she transforms back to her normal self. The soundtrack is Marvin’s Apache. The work was written by Dan Warner, art directed by Andy Vasey and directed by Andy McLeod through Rattling Stick.
Media buying agency
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