Maurice Saatchi has vowed that the partners of M&C Saatchi will
never sell a majority stake in the agency in a rare on-the-record
interview, published in Campaign this week.
The revelation comes on the back of rumours reported in the national
press this week that M&C Saatchi is planning to sell 49 per cent of the
company to a global advertising and marketing group.
Saatchi also responded to accusations of cronyism that are often
levelled against M&C Saatchi, the agency that last week won Campaign’s
agency of the year accolade.
Saatchi said: ’When (cronyism) is used to describe someone having the
good luck to be liked and trusted by serious people, it can only be a