Billy Mawhinney, the creative director on the pounds 32 million
Citroen business at Euro RSCG Wnek Gosper, has quit to become creative
director of Faulds Advertising in Edinburgh.
Faulds has been looking to fill the post since Jim Downie, now a senior
writer at the agency, stood down from the job last autumn.
Mawhinney, who will move up to Edinburgh with his family, said: ’I have
been more nomadic than I’d like in recent years. I want to settle
He was at Euro RSCG for less than a year and in the previous ten years
had worked at four other agencies - Bartle Bogle Hegarty, J. Walter
Thompson, Ammirati Puris Lintas and Ogilvy & Mather.
At JWT and APL, Mawhinney was joint creative director with his then
partner, Nick Welch. Mawhinney admitted: ’I am better equipped to be a
creative director than I was before. I want the closeness of a smaller
agency. At Faulds I will need to galvanise the creative department and
get their trust.’
He added: ’Faulds is an independent, financially sound agency. It has
suffered from the fact that Jim Downie didn’t want to take the helm. But
there is nothing wrong there that a couple of business wins and a couple
of great ads couldn’t fix.’
Mark Wnek, the executive creative director of Euro RSCG, is said to have
been talking to top creatives including Andrew Cracknell and Malcolm
Gaskin about filling Mawhinney’s role.