Maxell to sponsor European figure skating championships

LONDON - Maxell Europe, the data media technology manufacturer, is to sponsor the ISU European Figure Skating Championships in 2008.

This will be the second time that Maxell has sponsored the event, which takes place in Zagreb, Croatia from January 21-27 next year.

Maxell will have an ad in the official programme, branding on poster panels around the rink, an exhibition stand, branding on event promotional material including tickets, event posters, bulletins and a direct link to the Maxell website.

The championships host more than 150 skaters from the International Skating Union competing in four disciplines, which include men and ladies individual finals, pairs finals and ice dancing.

It will be broadcast to a global audience and organisers hope to achieve more than 450 hours of TV coverage across Europe's main channels, including EBU (Europe), France 2/3 (France), Eurosport and RTR Sport (Russian).

Holli Ng, European marketing manager for Maxell Europe, said: "This is a fantastic partnership that we are pleased to be involved with. The ISU European Figure Skating Championships 2008 is a wonderful sport that not only attracts a global audience, but is watched by avid sports fan of all ages.

"We look forward to working with the ISU once again and to seeing the live finals."