Maxim magazine soars ahead of GQ and Esquire in the US

- Dennis Publishing's Maxim magazine has become one of the biggest selling men's style magazines in the US market since its debut in April 1997.

- Dennis Publishing's Maxim magazine has become one of the biggest selling men's style magazines in the US market since its debut in April 1997.

Maxim achieved a guaranteed audited rate base of 950,000 for the second half of 1999. This represents a boost of 500,000 copies, or 111%, over the second-half 1998 figure of 450,000.

The latest circulation figures push Maxim ahead of both GQ and Esquire. Only Rodale Press' Men's Health has reported higher sales with 1,140,000 for the first half of 1998.

Stephen Colvin, Dennis Publishing's president in the US, said: "It's amazing to come out of nowhere and strike a chord with so many readers and advertisers in such a short period of time."

In Maxim's first full-year it carried more than 625 advertising pages, including schedules from Ford, The Gap, Joe Boxer, AT&T, Microsoft, Sony Playstation, Phillips and Toyota.









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