Maxus captures UK media account for Huawei

Huawei, the Chinese tech giant, has appointed Maxus as its media agency in the UK.

Huawei's "school of pronunciation" by Dare
Huawei's "school of pronunciation" by Dare

Maxus had already handled media for Huawei in large parts of Europe and China.

OMD UK picked up the planning and buying business in May last year but stopped working with Huawei at the end of 2015.

Sources say the business is worth £20 million in the UK this year. 

OMD UK won the business from Goodstuff Communications in the 2015 pitch.

Huawei added Havas London to its global creative roster last month. The agency is working on the creative development of global launch campaigns and other above-the-line activity.

Dare handled the UK creative account before Havas London. It won the business from Let Us Create in 2014.

A spokeswoman at Huawei said: "Maxus has been appointed as one of Huawei’s London-based agencies with a UK media and planning scope of work."


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