May Aerial awarded to BBH creative duo for Millionaire spot

An ITV radio ad, spoofing the antics of Major Charles Ingram and Tecwen Whittock on Who Wants to be a Millionaire?, has won the monthly Aerial Award for May.

The ad, created by Steve Robertson and Justin Moore at Bartle Bogle Hegarty, supported ITV's airing of the episode in which Ingram interpreted a series of coughs by Whittock to win £1 million.

The May Aerial Award, awarded in association with Campaign, was judged by Tiger Savage and Mark Goodwin of M&C Saatchi. Clemmow Hornby Inge and Eardrum were runners-up.

Rupert Jordan and Ewan Macmillan of CHI were runners-up for "cube root" for The Spectator, and Anthony Bryan, Martin Sims and Ralph Van Dijk of Eardrum were runners-up for their "Toyota Yaris Paris" ad for the Radio Advertising Bureau.

The winning ad was produced by Nicola Lane. Media was through Starcom Motive.