Maya Rudolph goes off script, au naturel in new laundry campaign

72andSunny New York debuts first work for Seventh Generation

"Saturday Night Live" alum Maya Rudolph debunks the cleaning power of blue goop and artificial fragrances in new spots from 72andSunny New York for eco-friendly household goods brand Seventh Generation. Rudolph, who uses the products herself, brings her improvisational skills and a modern comedic sensibility to the traditional laundry room testimonial. The spots also encourage fans to ask competitors about their ingredients using #ComeClean. A mix of 15 and 30-second spots are running on broadcast and digital and in print.

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