Maynards Bassetts "a tasty intermission" by Wieden & Kennedy London

Mondelez International's decision to combine Maynards and Bassetts has resulted in a wacky masterbrand campaign, with discrete spots for each type of sweet under the new banner.

Wieden & Kennedy London created the campaign, which comprises 20-second TV ads. The spots strive to embody the moment of fun that Maynards Bassetts claims its products provide. The ads, for Wine Gums, Jelly Babies and the like, show things like puppets banging on drums and a sheep taking part in a chewing competition.


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