The brand is working with Lively Agency for the experience, which lets people sit in the car and experience a virtual reality test drive around the Longcross test track in Surrey which culminates in the stunt.
Drivers will also have access to an interactive mobile-friendly website to understand more about the features of the car. A link to this is sent via email or SMS as soon as the experience is over.
By doing this, Mazda is attempting to target more people who are increasingly looking online for their latest car, over TV, newspaper or magazines.
Kim Crawford, Mazda UK marketing communications manager, said: "Lively are our go to agency for pioneering tech in live environments; to literally get a test drive experience on a track, while sat inside the all-new Mazda CX-5 without leaving the building was an inspirational idea that we are confident will deliver great results."
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.