Mazda transforms car into musical instrument in YouTube film

If you've ever wondered what a car sounds like as a musical instrument, now is your chance to find out, as car brand Mazda has teamed up with tech company Mogees to transform a car into a percussion instrument.

Mazda: YouTube film shows car transformed into percussion instrument
Mazda: YouTube film shows car transformed into percussion instrument

Using innovative technology, the brand has created a YouTube track by converting the vibrations of the car. Upon touching the car the vibrations are turned into a unique sound. A group of ‘musicians’ are seen ‘playing’ the car.

The ‘musical car’ has been created as part of Mazda UK’s strategy to create shareable content to encourage consumers to engage with the brand, it said.

James Crouch, Mazda senior marketing manager said its target audience had an interest in music and tech and that the partnership was designed to tap into that "zeitgeist."

Brand: Mazda

Agency: Mindshare

Creatives: Mogees



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