Mazda unveils MX-5 launch strategy with Talenthouse

Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.

Mazda: creates brand strategy for launch of MX-5 model
Mazda: creates brand strategy for launch of MX-5 model

The Japanese manufacturer has partnered with Talenthouse, a collaboration of artists across the fields of art, design, fashion, film, photography and music.

The partnership offers British artists and designers the chance to create a car wrap design, taking influence from Mazda’s design language, Kodo.

Claire Andrews, Mazda’s marketing director, said: "This partnership will allow us to encourage a new generation to engage with the Mazda brand in original and creative ways which Talenthouse is facilitating by opening doors to the world’s creative community."

The selected artist will have their car wrap design produced and showcased on the new MX-5 at the Goodwood Festival of Speed in June.

He or she will also receive £3,000, mentoring from Mazda's creative team to produce their final design, and exposure for their work via the company’s social media channels.

Maya Bogle, a co-founder of Talenthouse, said: "At Talenthouse we’re building a home for creatives around the globe; one which empowers, rewards and makes connections to further their career.

"This partnership with Mazda opens the doors for creators to have their work showcased, make money from their art and work with an iconic brand."