MBA creates short story campaign for independent bookseller Hive

MBA has created a digital campaign for Hive, the digital hub for independent bookshops, which entails a competition to complete a short story by best-selling thriller author Mark Billingham.

Hive: MBA creates digital campaign for independent bookseller
Hive: MBA creates digital campaign for independent bookseller

Entrants to the competition can complete the story on the campaign microsite www.havethelastword.co.uk, and the entrant that Billingham selects as having written the best ending will receive £1,000 worth of books and DVDs from Hive.

The entrant that gets the most public votes will get Hive vouchers worth £250.

MBA has created digital display ads to promote the competition and it will also be supported on Facebook and Twitter.

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