MBA lands autumn/winter campaign, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season. hires MBA to create digital and DM campaigns hires MBA to create digital and DM campaigns

The agency has been tasked with developing advertising alongside digital and social content, as part of an overall growth strategy for the company. New work will launch later this month and will run until January 2015.

The e-commerce company sells beauty products from more than 550 major brands and operates across Europe.

In 2013, worked with Leagas Delaney, producing TV, print, digital, social and experiential campaign under the strapline, "It’s all about me". Leagas Delaney no longer works with the brand.

Stephen Maher, the chief executive of MBA and chairman of the Marketing Society, said: " is quite simply a unique destination for the beauty consumer, so this was a great opportunity to use digital, social and direct channels to drive footfall.  

"Watch out – might be the next Asos of the beauty market."


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