MBA picks up 4Com ahead of new phone brand launch

4Com, the Bournemouth-based tech business that distributes Samsung phones, has appointed MBA to help it launch a phone brand in the UK.

4Com: hands account to MBA
4Com: hands account to MBA

The agency will handle marketing activity around the creation of a new brand, a new web platform and digital launch work.

4Com is to launch the new brand early next year and claimed the phone will "transform the way people and businesses communicate".

Stephen Maher, the chief executive at MBA, said: "It is not every day you get to create and launch a future British unicorn – one which has been incubated in an already enormously successful tech business with such a unique culture."