MBS Media has won a pounds 2.5 million contract to launch the
online digital retailer 21store.com.
The agency is targeting ’twentysomething city boys’ with plenty of spare
National papers like the Financial Times, Evening Standard and Metro are
included on the ad schedule, along with gadget magazines like T3.
There will also be a regional element, with the campaign extending to
Manchester, plus an online drive.
21store sells digital equipment such as palmtops, WAP-enabled mobile
phones and cameras. The creative ads feature the strapline, ’We know
Claire Barnes is the account director while Laura Stewart, Jane Ollier
and Ian Robinson are handling planning and buying for the online
21store was set up by Geoff Brady, formerly of Allied Carpets and
The company claims to offer digital equipment at lower prices than high