MBS nets pounds 4m Metro Goldwyn Mayer account

MBS Media has scooped the pounds 4 million media planning and buying account for film company Metro Goldwyn Mayer’s home entertainment division.

MBS Media has scooped the pounds 4 million media planning and

buying account for film company Metro Goldwyn Mayer’s home entertainment

division.



The agency won the business after seeing off rival bids from MindShare

and MediaVest in a three-way pitch. The incumbent CDP Media, which now

only handles the public relations, did not pitch.



Planning and buying for the MGM account will be headed by MBS account

director Vanessa Wilkinson. She will be supported by a team of six,

including the planners/buyers Amice Grubb and Laura Stewart.



Grubb revealed the agency would be using a variety of media to promote

MGM’s video and DVD releases. ’We’ll be using radio and magazines, and

perhaps some outdoor, although things are obviously at the early

planning stages,’ she said.



The pounds 4 million budget will not be split evenly between films.

Spend will depend on the profile of individual releases and planning

will take place on an ongoing basis.



Recent MGM video and DVD releases include The Man in the Iron Mask,

starring Leonardo diCaprio, and Tomorrow Never Dies, starring Pierce

Brosnan. MGM is also planning to release The World is not Enough on DVD

and will launch a special edition DVD Bond film every month

thereafter.



MBS Media’s client portfolio includes William Hill, Bendicks chocolates

and Michelin tyres.



MGM celebrates its 75th birthday this year. The creative account has

been divided up between film specialist agencies including Curio, Blue

Source and Picture Production Company.



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