MBS Media has won the media planning and buying account for the
Terrence Higgins Trust after a two-way pitch with the incumbent, All
Response Media.
Last month, Jaffe Keating was awarded the creative account, as the trust
announced its return to full-service advertising (Campaign, 17
October).
MBS won on the strength of its extensive research of the target groups:
gay men, bisexual men and sub-Saharan Africans.
The initial budget for the account is in the region of pounds 250,000,
but more money should become available through joint funding with other
charities
The Terrence Higgins Trust has a three-year contract from the Department
of Health to lead a partnership of eight community-based HIV prevention
organisations across the UK.
Sarah Jennings, media director of MBS, said: ’A lot of the work will be
very much media led.’
