MBS wins centralised CGNU brief

MBS Media is celebrating its biggest ever contract win after snatching the centralised pounds 20 million planning and buying account for CGNU.

MBS Media is celebrating its biggest ever contract win after

snatching the centralised pounds 20 million planning and buying account

for CGNU.



Vicky Knapp, MBS television manager, said the win was akin to ’England

defeating Germany’.



MBS beat CIA Medianetwork to the account after a head-to-head

contest.



Media had traditionally been split between the two agencies, with MBS

handling Norwich Union and CIA looking after CGU. These two incumbents

were the only agencies invited to pitch.



The pitch was a result of Norwich Union merging with CGU earlier this

year.



Sarah Jennings, planning director at MBS, will head the account.



Knapp will handle television, assisted by senior planner/buyer Ivy

Michael and TV buyer Rachel Tucker. Vanessa Wilkinson, an account

director, will be responsible for press.



Knapp said she would be planning a branding drive, due to break in

October.



The new branding is expected to highlight the name of the new company -

Norwich Union Life. However, Knapp stressed the Norwich Union brand

would still exist and would cover the life assurance, pensions, general

insurance and retail parts of the business.



Knapp is expecting to use a multi-media strategy, although she said

plans were at an early stage.



The institutional part of the business will trade under the Morley Fund

Management brand and the company will discard the CGU name.



CGU and Norwich Union merged on 30 May to create CGNU, the UK’s largest

insurance group.



In June, CGNU announced it would be awarding its creative account to

McCann-Erickson, the incumbent on the CGU side of the business.



Mustoe Merriman Herring Levy had been responsible for the old Norwich

Union creative account.



Founded in the early 70s, Mayfair-based MBS was the UK’s first media

independent.



The chairman of the agency is Glenn Burton. Steve Husband is the

director responsible for press and radio, while John Earl oversees TV

buying in his capacity as TV director.



The agency also holds the William Hill, Eaglemoss and Michelin accounts.



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