McAfee seeks shop for search account

McAfee, the virus protection and internet security provider, is looking for an agency to handle its global search business. The IT company wants to consolidate the search account, which is currently split between three agencies in the US, EMEA and Asia.

McAfee: wants to consolidate its search business
McAfee: wants to consolidate its search business

In EMEA, McAfee's media business is divided between MPG Media Contacts and King Pin. MPG handles the majority of the activity while King Pin works on its demand and lead generation business, which enables McAfee to have access to consumers who have downloaded McAfee advice online.

The review also impacts on Omnicom's digital shop Tribal DDB, which was appointed as McAfee's lead agency for its global ad account in 2008. Tribal runs the account out of its San Francisco office.

Just Media previously handled the business now held by King Pin. The agency resigned the account last July.

The review is being led out of McAfee's headquarters in Santa Clara, California.

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