McAndrew to star in Cheetham Bell JWT's Juicelady ad launch

Nell McAndrew, the model given a career boost by her appearance in I'm A Celebrity ... Get Me Out Of Here!, is to front a Christmas TV campaign promoting a launch from the electrical products manufacturer Russell Hobbs.

The commercial is for Juicelady, a juicemaker already successfully introduced to the US market by Russell Hobbs' Salton parent.

The launch marks the start of an initiative to extend Russell Hobbs' long-standing association with kettles and toasters into new product areas.

A reported £2 million is being put behind the nationwide campaign produced by Manchester's Cheetham Bell JWT, which will break nationally on Monday.

MediaCom North is buying media for the campaign, which is in line with Salton's strategy of backing launches with a heavy TV presence.

The ad features McAndrew as a woman who seems to have had an exhausting night. She walks downstairs to refresh herself with a drink made by the juicer before taking one up to her waiting man.

The film was written by Andy Huntingdon, art directed by Dave Pollard and directed by Jason Edwards through Flying Colours.