MCBD ad for Lloyd Grossman released

LONDON - Lloyd Grossman finds himself the butt of the joke in a new Miles Calcraft Briginshaw Duffy ad for the celebrity chef's sauce range.

Lloyd TV ad campaign
Lloyd TV ad campaign

The ad opens on with a woman cooking, describing the flavours in the droning Canadian tone for which Grossman is well-known.

The action then cuts to more amateur chefs imitating Grossman while describing the cooking sauces.

In the final shot Grossman begins to wax lyrical about the product only to be curtailed by the director shouting "cut."

The strap line reads: "Sauces with a distinctive voice".


Project name: Voices
Client: Sue Knight, Director of Culinary Brands, Loyd Grossman
Brief: Communicate the distinctive taste of Loyd Grossman sauces and put Loyd back at the heart of the advertising.
Creative agency: Miles Calcraft Brigenshaw Duffey
Copywriter: Malcolm Duffy
Art director: Paul Briginshaw
Planner: Andy Nairn, Sharon Powell
Media agency: Mediavest
Media planner: Richard Smith
Production company: Home Corp
Director: Lucy Blakstad
Post-production: Glassworks
Editor: Jono Griffith @ Final Cut
Audio post-production: Wave
Exposure: on TV from 21st April, on radio from 5 May

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content