Euro RSCG London, the incumbent on the account, parted company with the company 18 months ago.
The winning agency will now be briefed with planning an integrated TV campaign, which will air in May.
The result means more disappointing news for Publicis, which yesterday saw Grant Duncan, its chief executive, resign after eight years at the agency.
Vision Express is the country’s third -largest optician with a 9 per cent market share.
It trails Dollond & Aitchison, which has 12 per cent, and Specsavers, the clear market leader with 30 per cent.
While the retailer spends more on advertising than D&A, its £5 million spend is dwarfed by that of Specsavers, which last year spent more than £20 million, according to Nielsen Media Research.
According to Mintel the current market for eye care products and services is estimated at more than £2 billion, with less than 40 per cent being accounted for by independent opticians.