MCBD casts Lisa Butcher in Vision Express ad

Miles Calcraft Briginshaw Duffy has created a TV ad for Vision Express, featuring fashion expert Lisa Butcher.

Vision ad for £99 frames and lenses
Vision ad for £99 frames and lenses

The ad sees Butcher in a stark white studio, seated in a designer chair, outlining what makes a good optician.

After listing a number of her ideal criteria, the ad ends with the strapline "Vision Express: what would you like to see?"

Amy Holdsworth, board account director at MCBD, said: "Lisa Butcher's strong fashion credentials and younger appeal make her a fantastic spokesperson."

The ad promotes an offer of £99 frames and lenses by the German brand BeYu.