McCafé "Ball pit" by Leo Burnett London

McDonald's showcases its frill-free coffee range with an ad poking fun at other coffee shops.

The ad begins as a woman orders a latte from a "humble" coffee shop, before realising she is surrounded by adult ball pits, hanging chairs and one of those indoor DJs nobody really likes. Thrown off by the cafe’s decor, she unwittingly pays £5.30 for her latte. 

"Ever feel like you’re paying for more than just a coffee?" a voiceover asks, before showing the no-frills approach of McCafe’s "simple" latte.

It was written by Gareth Butters, art directed by Pete Heyes and directed by Tony Barry through Independent. Media is handled by OMD.

Credits

Brand
Chief creative officer
Managing partner
Business director
Account director
Account manager
Account executive
Creative director
Copywriter
Producer
Head of marketing, food & beverages
Senior brand manager
Brand manager
Campaign assistant
Art director
Planner/ CSU director
Media agency
OMD
Business director
Communications planner
Production company
Director
Audio post production
Post production
MPC