Britain gets heavily caffeinated in McCafé's coffee-loving spot.
The ad shows a series of people as they drink coffee, as signposted by the "ker-ching" noise that tills used to make (back when people used cash). One poor punter spills four cups of coffee at once while another caffeine fan sits on a park bench, leisurely enjoying a brew from McCafé. It ends with the tagline: "Great coffee, great price".
It was created by Andy Drugan and Chris Felstead, and directed by Rollo Jackson through Somesuch.
Last March, McCafé launched an ad poking fun at other coffee shops to promote its frill-free range.