McCann and APA in production conflict

A row has broken out between The Advertising Producers' Association and McCann Erickson, following an e-mail sent by the APA to its members warning them that the agency was planning to bring production in-house.

The e-mail, which McCann strenuously refutes, states that the agency's digital production arm, Chrome, "plans to borrow directors from member companies".

In a strongly worded statement to the APA, a McCann spokesman said: "We take issue with the recent APA e-mail to member companies.We have no intention of borrowing directors from production companies.

"Moreover, we are well aware of the talent and resources available to us from APA production companies and their directors, and will continue to recognise this."

The row is understood to have erupted following McCann's recent appointment of Stephen Worley to the new position of head of broadcast.