McCann appoints global brand head

- McCann-Erickson Worldwide has appointed Marcio Moreira, its chief creative officer, to the newly-created position of director of global brands.

Moreira will focus on the brand building and development of McCanns' 28 global clients, which include General Motors and Unilever.

Moreira retains his title of chief creative officer but lets go of his role as regional director of McCann-Erickson Asia Pacific.