- Vodafone has appointed McCann-Erickson WorldGroup to its global branding account following a pitch against Ogilvy and BMP DDB.
BMP DDB Needham will continue to handle UK domestic advertising but McCann-Erickson will be responsible for devising a campaign to launch Vodafone as a single global brand.
Thomas Geitner, executive director responsible for global branding at Vodafone, said: "After seeing a number of agencies we selected McCann for the strength of its network and proven track record on campaigns of this type. The agency will have an important role to play in establishing our future global brand, enabling Vodafone to achieve its aim of become the world's leading mobile multimedia company."
Vodafone stressed that the appointment will not affect local advertising agencies arrangements.
Don Dillion, regional director for McCann-Erickson Europe, Middle East & Africa said: "It reaffirms the capability and experience in McCann WorldGroup in building and developing global brands."