McCann Erickson Birmingham scoops £30 million GM retail

BIRMINGHAM - General Motors has appointed McCann Erickson Communications House Birmingham to handle its £30 million retailer marketing account for Vauxhall, Saab and Chevrolet.

Chevrolet...one of three brands in GM account won by McCann Erickson Birmingham
Chevrolet...one of three brands in GM account won by McCann Erickson Birmingham

The agency picked up the business in November, following a pitch against a number of undisclosed regional agencies.

The account was previously split between Delaney Lund Knox Warren and Luton-based agency BMB.

The agency has been briefed with delivering all of GM's above and below-the-line national tactical and retailer communications activity for the three brands, as well as coordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants.

The review process was overseen by Richard Hughes, the head of retail marketing at General Motors.

Hughes said: "With a host of new product launches looming for all our brands, the right Retailer communications are of the utmost importance to us.

"It's going to be a very busy time, so taking a coordinated approach across the portfolio with minimal overlap of marketing activities will lead to very effective communications programmes."