McCann-Erickson has picked up a project from Mothercare and is
strongly placed to take on the company's entire above-the-line
Mothercare has been without an agency since Duckworth Finn Grubb Waters
resigned the pounds 3 million Mothercare.com account in November last
year. The agency parted with the off line Mothercare account shortly
after the resignation was announced.
It is not yet clear what part of the Mothercare business McCann's brief
will cover. Media is expected to be unaffected by the decision,
remaining with Walker Media.
Alison Heeks, the marketing manager at Mothercare, confirmed the
appointment, saying: "At the moment we're not looking for a full-service
agency but we have been working with McCann on an ad hoc basis."
Duckworth Finn Grubb Waters won the Mothercare.com account in July last
year and created a national press and poster campaign to support the
website's launch in September.
Mothercare.com, the online retail site, offers e-commerce, a gift
ordering service, chat rooms and information on planning meals and
It is designed to target parents with young children from pre-conception
No-one from McCann was available for comment as Campaign went to press.