McCann Erickson rides off with Harley-Davidson EMEA business

LONDON - Harley-Davidson Motorcycles in Europe has appointed McCann Erickson Birmingham as its lead creative agency, across Europe, the Middle East and Africa.

The brief for the business will be focused around pursuing the company's strategies of promoting the relevance and attainability of Harley-Davidson motorcycles in the EMEA region.

McCann Erickson Birmingham will act as lead agency working with Harley-Davidson's UK-based European marketing team and network of existing country agencies.

John Lewis, Harley-Davidson's European marketing director, said: "We've been really impressed, not only with McCann's creativity and holistic approach to media channels but also with the people involved.

"It's exciting to work with a great team from an excellent agency partner to help us as we seek to continue our strong growth in the EMEA markets. We are intent on fulfilling the dreams of a great many more Harley-Davidson customers in the future and McCann Erickson is the right partner to help us achieve our goals."

Jamie Heath, McCann Erickson Birmingham group account director, said: "We're very proud to be working for Harley-Davidson Europe. Harley-Davidson is without doubt a genuinely iconic brand globally. We're all very much looking forward to working with John and his European team as well as with their in-market colleagues and network of agencies across the region."

The company sells its motorbikes through 30 dealerships across the UK and Ireland.

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