McCann Erickson wins London 2012 Olympics ad task

LONDON - The London Organising Committee of the Olympic and Paralympic Games has appointed McCann Erickson to handle advertising for the London 2012 Olympic Games.

London 2012…appointed McCann Erickson
London 2012…appointed McCann Erickson

McCann won the business following a final shoot-out against WPP Group. The pitch was handled by the AAR.

As part of the deal, the agency will offer around £10 million of services-in-kind, a factor that is said to have put many networks off pitching for the business.

McCann Erickson will become a third-tier sponsor of the Games as part of the deal, and will hold the contract for three-and-a-half years.

The agency will be responsible for all ads, promotion, PR and digital communications in the run-up to 2012.

News of the appointment came just one day after Interpublic, McCann's parent company, reported a fall in organic revenue for the first quarter of 2009 of 5.6 per cent – ahead of analysts' expectations.

During the quarter, the group shed 2,800 staff, around 6 per cent of its workforce.