McCann Erickson wins Shreddies digital account

LONDON - Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies brand.

Shreddies... picked McCann
Shreddies... picked McCann

The agency won the business following a pitch against two undislosed agencies.

McCann will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it produced two years ago. The work will launch in March 2010.