McCann-Erickson has enticed Trevor Pettet, the executive creative
director of Carlson Marketing Group, to be the creative head of its
corridor agency, McCann Relationship Marketing.
His hiring is seen to be a concerted effort by the group to increase its
below-the-line profile in London. Traditionally, the majority of the
group’s direct marketing has been handled by the McCann Manchester
agency, which has been brought under the MRM banner.
Pettet has been at Carlson for three years before which he had several
spells at above-the-line agencies, including Saatchi & Saatchi.
Amanda Phillips, who was drafted in from Joshua to become the managing
director of MRM, said: ’Trevor’s appointment will plug the gap between
ourselves and McCann-Erickson, which will be vital when working on
shared business. But he also has the experience, through running his own
small agency back in Australia, of being part of a small, creatively led
Ben Langdon, the UK group chairman of McCann-Erickson, said: ’The
development of MRM within the UK recognises the value of marrying
creative and CRM consultancy and delivery within an integrated brand