McCann hires Twivy as chief strategic planner

McCann-Erickson has completed the signing of Circus' chairman and

founding partner, Paul Twivy, to become the chief strategic planning

officer for Europe, the Middle East and Africa.



The announcement follows Campaign's story last week that Twivy was in

talks with the network as the media-neutral agency he founded prepared

to relaunch itself as a brand consultancy.



Twivy fills the vacancy left by the sudden departure of the former chief

strategic officer, Lee Daley, in July. Daley subsequently took up the

post of chief executive for WPP's Red Cell network.



"When Lee Daley left we knew we had to find something good but I think

we've trumped him with Paul," McCann's EMEA regional director, Ben

Langdon, said. "Not only is he steeped in brand history and knowledge,

but he's also able to think in areas outside advertising."



The move reunites Twivy with Langdon, whom he worked alongside at Still

Price Lintas. "We have discussed the idea of working together again many

times over in the intervening years," Twivy said.



"This is a perfect challenge for me. McCann is an incredibly strong

culture and its legendary client-handling capabilities are already being

strengthened by better creative and planning standards."



Twivy's career encompassed stints as the deputy chairman of J. Walter

Thompson and the vice-chairman of Bates Europe before he joined the BBC

as a marketing advisor in 1997. He left to found Circus a year

later.



"The vast majority of his career has been spent in multinational

blue-chip agencies and he's steeped in the culture, but it's a positive

benefit that he then worked with the BBC and set up his own agency,"

Langdon said. "It gives him a different perspective and we won't stop

him using his individual flair."



Twivy is Langdon's first regional hiring since he took up the post in

October.



Circus' plans to relaunch as a brand consultancy and outsource creative

work puts the future of its creative director, Tim Ashton, in

question.



It is understood that Dilys Maltby will head the relaunched agency while

its fourth founder, Tim O'Kennedy, will quit to go travelling.



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