McCann London lands Body Shop account

The Body Shop has appointed McCann London to handle its global brand advertising business.

Bodyshop hires McCann as ad agency
Bodyshop hires McCann as ad agency

McCann won the account after a pitch against undisclosed agencies, in a process handled by Philip Clough, the retailer's global brand and innovation director.
McCann's work will aim to underline The Body Shop's core ethical values, as well as highlight how the retailer is working hard to create more innovative products.
The Body Shop's previous incumbent ad agency was Leagas Delaney, which was appointed to handle global work in August 2007. However, The Body Shop moved all creative in-house in 2008.
While working on the account, Leagas created a poster campaign emphasising the retailer's ethical credentials, using the straplines: "In business, we play fair" and "Hand-selected naturally."
ZenithOptimedia, which has handled The Body Shop's media planning and buying since 2008 , is unaffected.